Social media gets a lot of attention because it can drive a lot of attention. The cost of entry seems right—free! But that doesn’t mean it’s easy in any respect. Doing social media well takes time, energy, and patience to represent your brand authentically, a key to reaching Millenials and younger generations. It’s imperative that you have a strategy and understand how the different channels work with your brand and engage with different audiences. It’s not something that can be left to chance or done in couple of seconds in between projects.
You’ve created your social accounts. But are you listening? If you’re not, you might be missing the boat. Opportunities for growth and innovation are being hindered if your brand isn’t actively leveraging social listening.
Influencer marketing done well can be a powerful tool, effectively scaling targeted messages to levels that could only be dreamed of decades ago. And who knows, your future marketing opportunity might be right in front of you: your current visitors.
Nearly a quarter of the population of the United States is now composed of millenials. They are a powerful consumer group that every brand needs to reach. So why are so many brands struggling to connect with this demographic?