Modern Marketing Technology has fundamentally shifted the way that brands reach and communicate with their audience. The possibilities are virtually unlimited and almost anything a marketer would want to do with technology can be done. But that doesn’t mean it’s easy. In fact, one study found that 90% of marketers stated that their biggest challenge was identifying the right technology to express their brand personality. That’s where our experience makes a difference: we know brands, we know technology, and we know how to make them work together, what we call Customer Engagement Optimization.
For additional information, check out Our Ideas on Marketing Technology. Or contact us for a personalized Martech Assessment.
Marketing Automation has transformed marketing from a one-way push of information to two-way communications. It could be as simple as automated emails or a network of mobile beacons. What it isn’t is optional. We can help you create the perfect martech stack to reflect your brand.
The digital ad spend in 2017 reached $209 billion worldwide—41 percent of the market—passing the total dollars spent on television for the first time. And it’s not looking back. We can make sure your digital spend gets the results you need to build your brand.
Taking strategic steps with SEO and SEM upfront ensures that your content rises to the top of the results and finds your audience at the precise time that they need it. From there you can measure results and replicate the process to support your immediate and long-term needs, and build your brand. That’s always our goal.
Email is one of the most valuable and essential tools that marketers have—and it’s not going away any time soon. But access to the audiences’ inbox is a privilege that marketers must respect with smart, relevant, and interesting messages. The penalty for not doing so? A click on unsubscribe and they’re lost forever. We can guide you on your way.