The Warren County Convention Center and Visitors’ Bureau faced declining tourism numbers. As the organization relied on taxes on hotel stays in the area to stay afloat, this presented a critical problem. The county boasted numerous attractions, events, hotels, and shopping experiences, but current campaigns weren’t getting this story across to potential visitors.
We launched a multi-channel rebranding strategy that focused on all the county has to offer. Warren County lies within a day’s drive of 60% of the U.S. population. To encourage multiple overnight stays for these travelers, we rebranded the area as “Ohio’s Largest Playground.” We redesigned the website to be responsive, launched digital ads, print ads, and created collateral, videos, radio spots, and targeted SEO/SEM to get fresh eyes on the brand’s new look and feel.