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Pushing the Edge of Possible

THE CHALLENGE

Teradata Labs is an innovative technology space that’s driving big change in the big data space. However, the initiative struggled to escape the “just a data warehouse” identity of its parent brand. Teradata Labs needed a new brand identity and relaunch that visually showcased their drive and passion to push the edge of what’s possible.

THE SOLUTION

We collaborated with Teradata to create a new brand identity for Teradata Labs and launched the new look and feel using a multifaceted event marketing strategy.

SERVICES USED Brand Identity | Kick-Off Video | Event Strategy | Event Marketing

TERADATA LABS KICK-OFF VIDEO

PARTNERS LABS KEYNOTE SPEAKERS

PARTNERS LABS BOOTH CONCEPT

PARTNERS LABS T-SHIRT DESIGN

THE RESULTS

The new look and feel was well received during the event, and projected a fresh, cutting-edge and confident new face to the brand.

All Work